About Casa de Fruta

Ever since the first orchards were planted in 1908, Casa de Fruta has been growing. New orchards, new varieties, new stores, new family members, new catalogs, and of course, new web pages have all contributed to its expansion. Located at a roadside site in the fertile Pacheco Valley, nestled between Monterey and Yosemite, Casa de Fruta has welcomed visitors from around the world.

New additions are continually being introduced alongside classic favorites, inviting both new visitors and returning patrons to experience the evolving offerings.

Casa de Fruta stands as a testament to the American success story, flourishing from the roots of an immigrant Italian family. Since the initial orchards were planted in 1908, it has evolved into a diversified enterprise. In the 1940s, three teenage brothers—George, Joseph, and Eugene Zanger—opened a cherry stand on the Pacheco Pass Highway. Encouraged by their mother, Clara Bisceglia Zanger, the young entrepreneurs expanded their operation into the multifaceted business it is today. Now, the families of Joseph and Eugene continue to operate one of the country's most unique businesses, embodying the spirit of growth and innovation.