Barbieri Wine Company (BWC) has been delighting wine lovers since its founding in 2005 by Master Sommelier and Winemaker Paolo Barbieri. Before BWC came to be, Paolo began his winemaking journey crafting small lots in his garage in Las Vegas, fueled by a passion for producing exceptional wines. His goal was clear: to create Rhone varietals from the top vineyards in Santa Barbara County, using a minimalist approach that emphasizes the quality of the grapes without heavy oak influence.

With over 30 years of experience in the restaurant industry, Paolo's expertise has been shaped by managing world-class wine lists in both Europe and the United States. This background not only honed his palate but also inspired his philosophy toward winemaking. Joining him on this adventure was Erin Kempe, and together they cultivated their passion for crafting hand-made boutique wines that truly reflect their love for the art of winemaking.

Meet Paolo Barbieri

Born in Parma, Italy, Paolo Barbieri developed a passion for wine at a young age, with a bottle of wine always gracing his family’s dinner table. His curiosity about the winemaking process led him to study farming management in Rome, where he deepened his love for nature. Paolo's career took him to England, where he started working in restaurants, further igniting his passion for food and wine.

After relocating to the San Francisco Bay Area, he helped develop wine programs for several esteemed restaurants. In 1998, Paolo moved to Las Vegas, where he played a pivotal role in opening high-profile establishments like the Bellagio, Wynn, and Cosmopolitan Hotel. His dedication and extensive knowledge earned him the prestigious title of Master Sommelier, a testament to his hard work and passion.

During his time in the industry, Paolo discovered the remarkable quality of Santa Barbara County's vineyards. Inspired by their potential, he partnered with long-time friend and winemaker Joey Tensley to launch Barbieri Wine Company, producing just 375 cases from Colson Canyon Vineyard in its inaugural year. Over time, Paolo expanded his portfolio to include some of the region's finest vineyards, creating both single vineyard and blended wines that showcase the unique terroir of Santa Barbara.

For those who love exploring California's wineries and learning about its exceptional wines, Barbieri Wine Company offers a delightful journey into the heart of winemaking. Each bottle tells a story of passion, dedication, and the beauty of the vineyards that produce these remarkable Rhone varietals.

About DEEP SEA and Conway Wines

DEEP SEA and Conway Wines are produced by siblings Tom, John, and Gillian Conway in Santa Barbara, California.

DEEP SEA Wines are sourced from coastal vineyards to reflect the maritime influence of the Pacific Ocean. Crafted in a contemporary style, these wines cater to the modern wine drinker.

Conway Wines are sourced from the highest quality vineyards in Santa Barbara. The best barrels, lots, or vineyard sources are reserved for this label, which was created for the Conway family. These wines exhibit the most character, complexity, and ageability in the cellar.

Wine Style

Based in Santa Barbara County, much of the land planted with grapevines is located within twenty miles of the Pacific Ocean. The coastal air is cooler than inland regions, and the unique geology of Santa Barbara County, particularly in areas like the Sta. Rita Hills, traps cool air and moisture in the valleys. This “ocean effect” allows the grapes used for DEEP SEA wines to ripen over a longer period. The slow, steady development of this fruit leads to the perfect balance of sugar, acidity, and mature flavors, signaling the ideal time to harvest. Wines from this area are known for their balance, bright acidity, and beautiful California fruit, all of which are captured in DEEP SEA wines.

DEEP SEA and Conway Wines are produced by siblings Tom, John, and Gillian Conway in Santa Barbara, California.

DEEP SEA Wines are sourced from coastal vineyards to reflect the maritime influence of the Pacific Ocean. Crafted in a contemporary style, these wines cater to the modern wine drinker.

Conway Wines are sourced from the highest quality vineyards in Santa Barbara. The best barrels, lots, or vineyard sources are reserved for this label, which was created for the Conway family. These wines exhibit the most character, complexity, and ageability in the cellar.

Wine Style

Based in Santa Barbara County, much of the land planted with grapevines is located within twenty miles of the Pacific Ocean. The coastal air is cooler than inland regions, and the unique geology of Santa Barbara County, particularly in areas like the Sta. Rita Hills, traps cool air and moisture in the valleys. This “ocean effect” allows the grapes used for DEEP SEA wines to ripen over a longer period. The slow, steady development of this fruit leads to the perfect balance of sugar, acidity, and mature flavors, signaling the ideal time to harvest. Wines from this area are known for their balance, bright acidity, and beautiful California fruit, all of which are captured in DEEP SEA wines.

Rick Quinn and David Nichols started as neighbors, became friends, and eventually joined forces to fulfill their shared dream of creating a winemaking legacy in Paso Robles.

In 1997, Rick and David began planting vineyards, and by 1999, they established their family winery in the coastal mountains of the Willow Creek District. They chose the name Opolo to honor Quinn's Serbian heritage, referencing a rosé-style wine native to the Dalmatian Coast.

Although the modern winemaking era in Paso Robles was just beginning, Rick and David recognized the region’s immense potential. They focused on Zinfandel, a heritage grape of Paso Robles, as well as Bordeaux and Rhône varieties that would come to define the area's reputation.

Since then, Opolo has become a cornerstone of the Paso Robles experience, known for its widely acclaimed estate wines, warm hospitality, and legendary wine club. Today, Opolo offers a diverse selection of wines, including the iconic Mountain Zinfandel, limited-release reserves, and vineyard designates. Visitors are invited to explore the world of Opolo at their tasting room.

The Marshall family has deep roots in the Sanger area, tracing their history back to the early 1900s when Hugh M. Marshall purchased 160 acres northeast of Sanger, where the family continues to farm today. Wine lovers who enjoy visiting wineries can appreciate the diverse agricultural legacy of the Marshalls, who have cultivated various crops over the decades, including figs, wheat, table and raisin grapes, plums, and nectarines, before ultimately focusing on wine grapes.

The Marshalls have always been hands-on in the processing of their crops, a commitment that led Hugh M. Marshall Jr. to establish the packing operation H. M. Marshall & Son in 1954, specializing in growing, packing, and shipping tree fruit and various types of grapes.

In the early 1980s, the family resumed shipping wine grapes to the East Coast for home winemaking. Hugh’s son began his journey in the wine grape business by accompanying his father on vineyard inspections, purchasing grapes, and preparing them for shipment. While attending Fresno State, he took on a full-time role in the business, picking, packing, and shipping grapes from those same vineyards.

As his interest in wine and winemaking grew, he began to craft wines from the grapes they had been cultivating for years. Initial attempts were rough, but encouragement from his wife, Jenifer, led him to submit his wines to various state and county fair competitions. His wines soon garnered numerous awards, including gold, silver, and bronze ribbons. Each recognition, as well as setbacks, spurred him to improve his craft. He enhanced his knowledge by taking classes from the UC Davis Extension Enology department and attending seminars at Fresno State and Sonoma State.

In 2012, after years of encouragement from family and friends, Hugh and Jenifer launched their own wine label, Maréchal Vineyards. For them, raising their family in a place with such rich agricultural heritage is vital, and they hope wine lovers will join them in celebrating yet another chapter of their family’s adventure in winemaking.

In 2012, after years of encouragement from family and friends, Hugh and Jenifer launched their own wine label, Maréchal Vineyards. For them, raising their family in a place with such rich agricultural heritage is vital, and they hope wine lovers will join them in celebrating yet another chapter of their family’s adventure in winemaking.

Image - cabernet sauvignon grapes - photographer Randy Caparoso