In contrast to the Old World, Qupé focuses on cool climate expressions of Rhône varietals due to a distinctive geographical feature that sets them apart from most other regions of California, as all vineyards are all located in East-West valleys (vs North-South) which function as open windows to the cool Pacific Ocean. The benefit to the vineyards of being along the coast and running East-West is that the cold, moist air gets pulled in and creates a layer of morning cloud cover over the vines which reduces temperatures and sun exposure on the grapes. This is why cool climate varieties excel in the coastal regions of the Central Coast and allows Qupé to focus on cool climate expressions of Rhone varietals.

Robert Haas was a prominent figure in the American wine industry for over fifty years. Starting in the 1950s as a buyer for his family's New York retailer, M. Lehman, Haas traveled through the cellars of France, building a formidable reputation as a wine taster and forming lasting relationships with top wine producers.

In the mid-1960s, Haas ventured out on his own to import fine estate wines from Burgundy, Bordeaux, the Loire, Alsace, and the Rhône Valley. It was during this time that he met the Perrin family of Château de Beaucastel and persuaded patriarch Jacques Perrin to appoint him as the exclusive American importer for the estate. Through his importing business, Vineyard Brands, Haas collaborated closely with Jacques' sons, Jean-Pierre and François Perrin, helping establish Beaucastel as a leading estate in the international wine community.

As Haas and the Perrins traveled across the United States for two decades to promote their French wines, they became close friends and came to believe that Rhône grape varieties, which thrived in the sunny south of France, would also flourish in California's Mediterranean climate. In 1985, the families began searching for suitable property.

Robert Haas was honored by the Paso Robles Wine Community as the 2007 Wine Industry Person of the Year and received a lifetime achievement award from the Rhone Rangers in 2014 for his contributions to the American Rhône movement. Haas passed away in March 2018, and his remarkable career was celebrated in publications such as Wine Spectator, Wine Enthusiast, The Los Angeles Times, The San Francisco Chronicle, and The New York Times. His son, Jason, who has managed the estate since the mid-2000s, was recognized by his peers as the 2015 Paso Robles Wine Country Wine Industry Person of the Year and the 2017 San Luis Obispo County Wine Industry Person of the Year. In 2022, Jason was named a Food & Wine Drinks Innovator of the Year.

The Perrin family has also garnered numerous international accolades, including the prestigious 2018 Meininger Award for Wine Family of the Year. Additionally, Jean-Pierre and François Perrin were named Men of the Year by Decanter Magazine in 2014.

Discovering a Hidden Gem

A lifelong passion for wine, combined with a keen interest in mountain geology, first brought Bill and Bonnie Kehret to the Fair Play region of the Sierra Foothills in the early 2000s. Amidst building a successful high-tech company in Silicon Valley and traveling globally for business, the couple became regular visitors to El Dorado County, indulging in low-key wine getaways.

In a fortunate twist of fate, the old Mt. Aukum winery came up for sale just as Bill was preparing to retire from the company he had dedicated nearly 30 years to building from the ground up. Intrigued by the potential of the microclimate atop Mt. Aukum, the well-drained granite soil, and the breathtaking views from the winery, Bill and Bonnie purchased the property in 2018. They envisioned transforming the site into a world-class winery that would showcase the unique characteristics of the region.

The following year was dedicated to a complete renovation of the facility and the installation of state-of-the-art winemaking equipment and technology. With a small, dedicated team, they transformed the site into a premier winemaking facility and began the process of renewing and expanding the estate vineyards.

In April 2019, the newly renovated tasting room at Kehret Vineyards reopened its doors. After much anticipation, the first wines from Kehret Vineyards were released in October 2019. The next crucial step in their journey to becoming a world-class winery was to find the right winemaker to lead their vision.

Enter Steve Leveque

In 2020, Steve Leveque joined the Kehret Vineyards team as the Master Winemaker. He is reshaping winemaking in the Fair Play region, bringing with him a rich history of viticulture and world-class winemaking techniques. Steve’s impressive resume has established him as one of California’s most renowned winemakers.

Born and raised in Napa Valley, Steve has built a reputation for crafting wines that embody the purity and identity of their vineyards. His experience includes prestigious positions at notable wineries such as HALL, Chalk Hill, Opus One, and Mondavi.

In addition to being a master winemaker, Steve is also a skilled viticulturist, spending significant time overseeing vineyard operations to produce exceptional grapes of unparalleled quality. He honed his winemaking skills during a decade-long tenure at Robert Mondavi Winery and absorbed innovative ideas from leading viticulture research and visionary collaborators, including the renowned Bordeaux consultant Michel Rolland. Later, as the executive vice president and winemaker at Chalk Hill Estate Winery in Sonoma, he crafted an award-winning portfolio of small-lot Bordeaux varietals and Chardonnay. Steve then became the head winemaker for HALL Wines in Napa, as well as their partners WALT and BACA. Under his guidance, over 200 of his wines received ratings of 90 points and above during his 11-year tenure.

Steve has earned three 100-point scores from Wine Advocate, two from Jeb Dunnuck, and was recognized with the #2 Wine in the World from Wine Spectator’s Top 100 Wines of 2011. More than 80 of his wines have been rated between 95 and 99 points by elite wine publications. This success is the result of years of experience marked by risk-taking, experimentation, collaboration, and an unwavering commitment to excellence.

Steve’s winemaking philosophy begins in the vineyard. To truly tell the vineyard's story and create balanced wines, he emphasizes the importance of bold flavors. Every aspect of vineyard farming is crucial; timing is everything. Each vintage presents its own unique challenges, and vineyard operations must align with the growing season's influences. Decisions about shoot removal, hedging, and crop thinning all carry significant consequences.

For Steve, achieving a harmonious balance between vine vigor and crop is essential. He believes that cultivating low-vigor vines with low yields allows each cluster to ripen perfectly. This approach ensures that each grape cluster can develop fully, allowing for optimal ripening of sugar, tannins, texture, and flavor. Canopy management is another critical component of this process.

Numerous factors contribute to vineyard expression and balance. Once harvested, a winemaker's role is to honor that expression, employing gentle and precise techniques. Ultimately, to maintain vineyard expression and balance, winemaking must consistently respect and celebrate what the vineyard offers.