In the early 1900s, Cesare and Rosa Mondavi, newlyweds from Italy's Sassoferrato region, planted their roots in Minnesota. When the Prohibition Act of 1919 banned alcohol sales, Italian families were puzzled—wine was a daily essential. But a loophole allowed families to make 200 gallons of wine per year for personal use, and Cesare saw an opportunity.

He began shipping California grapes for home winemaking, quickly noticing that many came from a place called Lodi. With a keen business sense, he moved his family to California, including his young son, Robert Mondavi, and launched his own grape-shipping enterprise. Robert’s first job was hands-on, nailing crates for his father’s grapes, a start that would spark a lifelong dedication to wine.

Raised with values of hard work, Robert Mondavi embraced his calling. He studied business and chemistry at Stanford, followed by viticulture and enology at UC Berkeley, preparing him to make waves in California’s burgeoning wine industry. This early groundwork would help shape the legacy of one of California’s most revered wine pioneers.

Story Winery

Since its founding in 1973, Story Winery has been dedicated to producing small-lot, vineyard-designate wines that authentically express the land from which they originate. Primarily utilizing estate-grown grapes, the winery strives to create wines that not only represent their terroir but also cellar well while being enjoyable in their youth.

The winery’s tasting room and picnic grounds are open daily, offering visitors a chance to experience great wine, find the perfect picnic spot, or simply enjoy a peaceful moment in nature. Guests are invited to discover the renowned estate vineyards, which include 130-year-old Zinfandel and Mission vines, as well as award-winning Italian and Georgian varietals. The friendly and knowledgeable staff are on hand to guide visitors through various tasting options while sharing stories about the wines, vineyards, and the events that have shaped the winery’s 120-year history.

The Team

Winemaking

Rob Campbell & Thomas Allan

Winemaker Rob Campbell, a fourth-generation San Franciscan, grew up in San Francisco and nearby Daly City. He ventured just 30 miles away to attend San Jose State University, where he studied Jazz. Rob earned a BA in Jazz Studies and a master’s degree in saxophone performance. Realizing that a musician’s income would struggle to sustain him in San Francisco, he leveraged his computer skills while completing his studies. Rob worked at Hewlett-Packard, Apple, and later at Digidesign (now part of Avid Technologies) during the early 1990s. Over a decade, he climbed the ranks to become Hardware Product Manager of digital audio workstations. He then transitioned into a consulting role for Avid’s worldwide training organization as an author, lecturer, and Master Trainer. After extensive global travel, Rob chose to settle back in San Francisco to manage One Union Recording, a premier post-production audio facility. It was during this period that he took over management and operations at Story Winery.

WinemakerThomas Allan, originally from Santa Barbara, has built a diverse career in the restaurant industry, serving as an owner, server, and sommelier. He also worked in high-end retail bottle shops in Santa Barbara before relocating to Amador County in 2000. Thomas was the original Sommelier at Taste Restaurant before moving to Bray Vineyards. In 2016, he established his own label, Fate Wines, which he continues to manage alongside his work at Story Winery, where he joined the winemaking team in 2018.

Image courtesy photographer Randy Caparosos

Trinchero Family Estates (“TFE”) is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. Over the years, the company expanded its portfolio by purchasing a magnitude of wineries including Terra d’Oro Winery in Amador County in 1988, Napa Valley’s Folie á Deux Winery in 2004 and Napa Cellars in 2006. In 2009, the family completed building Trinchero Napa Valley winery and hospitality center, located in northern St. Helena, California.

A Heritage of Passion

Upon examining the Herzog label, one can discern the drive, passion, and rich history that spans nine generations, bringing the family to its current esteemed position. From the courts of Kaiser Franz Joseph of the Austro-Hungarian Empire, through a Europe ravaged by war, to the bustling streets of New York City, and finally to the sun-drenched vineyards of California, the Herzog story is a testament to a family's enduring commitment to their Jewish identity and their belief in the promise of America.

Welcome to Herzog Wine Cellars

In a world where many produce wine, some create good wine, and only a select few offer a truly great wine experience, Herzog Wine Cellars stands apart. Here, great California wine is not just a claim; it is a tradition.

With 150 years of winemaking heritage, the Herzog family takes immense pride in every bottle produced. Their commitment to excellence is unwavering, reflecting a legacy built on passion and quality that resonates with wine enthusiasts everywhere.