Japan's tradition of sake making began more than 2,000 years ago shortly after rice cultivation was introduced from China. Though the first few centuries yielded a beverage quite unlike that of today, years of experience perfected brewing techniques and increased sake's overall appeal and popularity. In 1637, Gekkeikan's founder, Jiemon Okura established his sake brewery in the town of Fushimi, a location well-known for its high quality of water. Access to the ideal ingredients combined with a convenient location enabled Okura and his successors' business to thrive in the years that followed. To meet this increase in demand, Gekkeikan Sake (USA) , Inc. was established in Folsom, California in 1989. Today, Gekkeikan's passion for pleasing the sake connoisseur remains unchanged.