Robert Haas was a prominent figure in the American wine industry for over fifty years. Starting in the 1950s as a buyer for his family's New York retailer, M. Lehman, Haas traveled through the cellars of France, building a formidable reputation as a wine taster and forming lasting relationships with top wine producers.

In the mid-1960s, Haas ventured out on his own to import fine estate wines from Burgundy, Bordeaux, the Loire, Alsace, and the Rhône Valley. It was during this time that he met the Perrin family of Château de Beaucastel and persuaded patriarch Jacques Perrin to appoint him as the exclusive American importer for the estate. Through his importing business, Vineyard Brands, Haas collaborated closely with Jacques' sons, Jean-Pierre and François Perrin, helping establish Beaucastel as a leading estate in the international wine community.

As Haas and the Perrins traveled across the United States for two decades to promote their French wines, they became close friends and came to believe that Rhône grape varieties, which thrived in the sunny south of France, would also flourish in California's Mediterranean climate. In 1985, the families began searching for suitable property.

Robert Haas was honored by the Paso Robles Wine Community as the 2007 Wine Industry Person of the Year and received a lifetime achievement award from the Rhone Rangers in 2014 for his contributions to the American Rhône movement. Haas passed away in March 2018, and his remarkable career was celebrated in publications such as Wine Spectator, Wine Enthusiast, The Los Angeles Times, The San Francisco Chronicle, and The New York Times. His son, Jason, who has managed the estate since the mid-2000s, was recognized by his peers as the 2015 Paso Robles Wine Country Wine Industry Person of the Year and the 2017 San Luis Obispo County Wine Industry Person of the Year. In 2022, Jason was named a Food & Wine Drinks Innovator of the Year.

The Perrin family has also garnered numerous international accolades, including the prestigious 2018 Meininger Award for Wine Family of the Year. Additionally, Jean-Pierre and François Perrin were named Men of the Year by Decanter Magazine in 2014.

Founded by legendary tire innovator Harvey Firestone’s son, Leonard, and his son, Brooks, Firestone Vineyard was the first estate winery established in Santa Barbara County in 1972. What began as a dream to plant a vineyard and establish a winery has today, with Vintner Bill Foley’s guidance, grown to 325 certified sustainable vineyard acres in one of the most desirable appellations in California — Santa Ynez Valley.

Firestone Vineyard's wines include varietals such as Riesling, Sauvignon Blanc, Chardonnay, Merlot, Syrah, and Cabernet Sauvignon. Their 325 acres of historic vineyards lie approximately 26 miles from the cold Pacific Ocean, creating a moderate, arid climate and an extremely long growing season. These unique growing conditions, combined with certified sustainable farming techniques, yield wines that are concentrated, elegant, and firmly structured.

Fenton Herriott Vineyards is located in the Sierra Nevada foothills at the gateway to Apple Hill, and is situated on what was once the old Pony Express Route and resides just 1/2 mile from the Smith Flat house. This region has a vibrant prospecting history, and is just a short distance from the gold mining towns of Coloma and Sutter's Mill. The Sierra Nevada foothills has been used for farming for well over 100 years. The Mediterranean climate of this area combining warm summer nights and hot summer days with free-draining volcanic soils is especially ideal for grape growing and allows us to produce the quality fruit needed for our complex, delicately-balanced and full-bodied wines. As a small, family owned winery, Fenton Herriott is intimately involved in every part of the vintner process - vineyard and vine maintenance, grape crush, fermentation, barrel ageing, bottling, and packaging.

When Mike and Kara Dunn established Retro Cellars in 2003, their goal was to honor the rich history of both the vineyards and their family's legacy in the Napa Valley wine industry. Mike's family had founded Dunn Vineyards on Howell Mountain in 1978, the same year Kara's family began Pecota Winery in Calistoga. Upon meeting, Mike and Kara discovered that they shared similar experiences growing up in the Napa Valley of the 1970s, a time when the community was comprised of modest farmers.

They chose the name "Retro" to pay tribute to the generational groundwork that had been laid for their venture. This sense of continuity is further reflected in the label artwork, which was created by their then 11-year-old son, Alex. Now 28, Alex is a graduate of the San Francisco Art Institute, a part-time cellars hand at both Dunn Vineyards and Retro Cellars, and a builder of hiking and biking trails in Napa and Sonoma counties.