Story Winery

Since its founding in 1973, Story Winery has been dedicated to producing small-lot, vineyard-designate wines that authentically express the land from which they originate. Primarily utilizing estate-grown grapes, the winery strives to create wines that not only represent their terroir but also cellar well while being enjoyable in their youth.

The winery’s tasting room and picnic grounds are open daily, offering visitors a chance to experience great wine, find the perfect picnic spot, or simply enjoy a peaceful moment in nature. Guests are invited to discover the renowned estate vineyards, which include 130-year-old Zinfandel and Mission vines, as well as award-winning Italian and Georgian varietals. The friendly and knowledgeable staff are on hand to guide visitors through various tasting options while sharing stories about the wines, vineyards, and the events that have shaped the winery’s 120-year history.

The Team

Winemaking

Rob Campbell & Thomas Allan

Winemaker Rob Campbell, a fourth-generation San Franciscan, grew up in San Francisco and nearby Daly City. He ventured just 30 miles away to attend San Jose State University, where he studied Jazz. Rob earned a BA in Jazz Studies and a master’s degree in saxophone performance. Realizing that a musician’s income would struggle to sustain him in San Francisco, he leveraged his computer skills while completing his studies. Rob worked at Hewlett-Packard, Apple, and later at Digidesign (now part of Avid Technologies) during the early 1990s. Over a decade, he climbed the ranks to become Hardware Product Manager of digital audio workstations. He then transitioned into a consulting role for Avid’s worldwide training organization as an author, lecturer, and Master Trainer. After extensive global travel, Rob chose to settle back in San Francisco to manage One Union Recording, a premier post-production audio facility. It was during this period that he took over management and operations at Story Winery.

WinemakerThomas Allan, originally from Santa Barbara, has built a diverse career in the restaurant industry, serving as an owner, server, and sommelier. He also worked in high-end retail bottle shops in Santa Barbara before relocating to Amador County in 2000. Thomas was the original Sommelier at Taste Restaurant before moving to Bray Vineyards. In 2016, he established his own label, Fate Wines, which he continues to manage alongside his work at Story Winery, where he joined the winemaking team in 2018.

Image courtesy photographer Randy Caparosos

This is a cute little tasting room in downtown Santa Barbara if you don't want to make the trek up to Los Olivos, or just want to stop by for another tasting. Tastings are $10. Friendly, attentive staff. Great wines and a shop filled with olive oils, they had olive oil tasting there, cheese boards, wine-infused chocolates and tons of things that would be great to accompany a wine party.
In 1962, at the age of thirty-two, Pierre Lafond founded the first post-prohibition commercial winery in Santa Barbara County. Two years later, he located a winery facility on Anacapa Street, just two blocks from the Pacific Ocean. Santa Barbara Winery has become an extremely visible and successful wine concern, winning many medals for an array of wines. Lafond is now in the midst of a significant expansion in order to meet the desires of the consuming public.

Lafond was originally a retailer, and his wine and cheese shop was a meeting place for many of Santa Barbara's wine aficionados. He decided to go into wine production for two reasons: he enjoyed fine wines, primarily French, and it would be a good business venture.

John and Mancy now offer 4 wines: Chardonnay Pinot noir Zinfandel Mescalanza (a blend) Syrah Mescalanza ( a blend ) All 4 are great. You will be tasting at their house, by appointment only. It is a wonderful intimate experience. The Pinot is amazing.