The Parrish family has deep roots in the Paso Robles area. Earl Henderson is David Parrish’s grandfather and was one of the first people to plant in Atascadero during Prohibition. In fact, he had P.O. Box 1. Today, his home is the site of the Atascadero Historical Museum.

In the 1920s, Henderson planted 540 acres and managed approximately 740 acres of wine grapes including Alicante, Charbon, Petite Sirah, and Zinfandel. The Zinfandel cuttings were purchased from the famed Paderewski Ranch.  

Henderson grew grapes through the beginning of Prohibition and then got into the golf course business.

Inspired by his grandfather's stories, David Parrish set out to test his own green thumb. After graduating from U.C. Davis in 1974, he pursued his passion for grape growing by establishing A&P Ag Structures, a vineyard trellising company. His expertise caught the attention of Napa Valley's Robert Mondavi, leading to collaborations on trellising installations for Mondavi's vineyards and other renowned wineries like Beringer.

Nearly two decades later, Parrish returned to California's Central Coast, aiming to carry on his grandfather's legacy of grape growing. In 2004, he produced the first vintage under the Parrish Family label, now managing 70 acres in Paso Robles.

In 2018, marking another milestone, the Parrish family opened a wine and food destination on Adelaida Road. The tasting room offers vineyard walks, winery tours, food and wine pairings, tastings, bottle services, event spaces, and conference facilities. Indoors and outdoors, guests can explore their palate preferences, relax with wine, and find inspiration. The property even features a putting green with complimentary putters and golf balls for those looking to unwind.

Wine Tasting Experience: 
Open Daily 11am-5pm (last reservation at 4:15pm)  
Reservations for Visiting - They try to accommodate walk-ins when we can, but cannot guarantee.

In 1921 August and Catherine Bonneau purchased 70 acres of land in Schellville, about 8 miles south of the town of Sonoma, California. This was a very remote area at the time, requiring a full day's travel time from San Francisco. This area reminded the Bonneaus of the Bordeaux region of France near the area where they were born. This little boutique winery is serving up some way above average wine and atmosphere!! The Bonneau Wine Room is located in the Carneros Deli (you know that great little gourmet deli on the corners of 116 & 121 by the 76 station on your way out to Infinion Raceway??)

A Heritage of Passion

Upon examining the Herzog label, one can discern the drive, passion, and rich history that spans nine generations, bringing the family to its current esteemed position. From the courts of Kaiser Franz Joseph of the Austro-Hungarian Empire, through a Europe ravaged by war, to the bustling streets of New York City, and finally to the sun-drenched vineyards of California, the Herzog story is a testament to a family's enduring commitment to their Jewish identity and their belief in the promise of America.

Welcome to Herzog Wine Cellars

In a world where many produce wine, some create good wine, and only a select few offer a truly great wine experience, Herzog Wine Cellars stands apart. Here, great California wine is not just a claim; it is a tradition.

With 150 years of winemaking heritage, the Herzog family takes immense pride in every bottle produced. Their commitment to excellence is unwavering, reflecting a legacy built on passion and quality that resonates with wine enthusiasts everywhere.