The origins of Joyce Winery trace back to 1972, when Russell Joyce’s father, Francis, discovered the small rural town of Carmel Valley, California. Francis was searching for a place where he could establish both a dental practice and a race shop for his race cars, reflecting his professional racing career. The proximity to the renowned Laguna Seca Raceway and the rural charm of the area appealed to him, especially as a small-town farm boy from Wisconsin. After settling down and starting a family, Francis embarked on a new passion: winemaking. In 1986, he planted a small 5-acre vineyard around the family home, marking the beginning of Joyce Winery.
Russell Joyce, born in 1986, grew up immersed in vineyard work from a young age. His childhood involved tasks such as pulling weeds, hand-terracing vineyard rows, and pressing grapes in the small micro-winery on the property. This early exposure nurtured a passion for winemaking, even though he was unaware of it at the time. A self-taught winemaker, Russell dedicated his adult life to transforming Joyce Winery into a sustainable and thriving business, hoping to one day pass it on to his children. His work in produce and metal fabrication in the Salinas Valley helped support him financially, but his passion for winemaking remained unwavering.
The next chapter for Joyce Winery began with Russell and his father setting up a small production winery in an industrial building in the Salinas Valley, which operated from around 2006 to 2019. Facing space constraints, Russell and his wife Charlotte sought a rural property, vineyard, or winery to purchase and develop into a family estate. After several unsuccessful attempts, Russell found the old Ventana Winery in Soledad, California. Despite its dilapidated appearance, Russell saw potential in the site due to his familiarity with the Arroyo Seco AVA from years of fruit purchases. In 2020, a handshake deal was reached with the former Ventana Winery partners, marking a new chapter for Joyce Winery.
Russell has since revitalized the old winery and developed much of the surrounding barren land into a new organic vineyard. He has collaborated with the original Ventana Vineyard owners to plant new Gamay vines. All long-standing fruit contracts are with neighboring family-owned vineyards located within a 10-mile radius of the winery.
