Gary and Rosella Franscioni founded ROAR Wines with the conviction that Pinot Noir had a bright future in the Santa Lucia Highlands, coupled with the aspiration that their farming expertise would translate into exceptional grapes and wines. In 1996, they planted Rosella’s Vineyard on their home ranch, followed by Garys’ Vineyard in 1997 in partnership with the Pisoni family. The inaugural vintage of ROAR was released in 2001, crafted from these two vineyards. From the outset, the couple’s mission was to create wines they themselves would enjoy drinking, a vision that garnered critical acclaim almost immediately. About a decade later, they expanded their endeavor by planting two additional vineyards: Sierra Mar and Soberanes. Today, Gary and his sons continue to enhance and innovate in both the vineyards and winery, striving to produce the highest quality wines their land can offer.

The origins of Joyce Winery trace back to 1972, when Russell Joyce’s father, Francis, discovered the small rural town of Carmel Valley, California. Francis was searching for a place where he could establish both a dental practice and a race shop for his race cars, reflecting his professional racing career. The proximity to the renowned Laguna Seca Raceway and the rural charm of the area appealed to him, especially as a small-town farm boy from Wisconsin. After settling down and starting a family, Francis embarked on a new passion: winemaking. In 1986, he planted a small 5-acre vineyard around the family home, marking the beginning of Joyce Winery.

Russell Joyce, born in 1986, grew up immersed in vineyard work from a young age. His childhood involved tasks such as pulling weeds, hand-terracing vineyard rows, and pressing grapes in the small micro-winery on the property. This early exposure nurtured a passion for winemaking, even though he was unaware of it at the time. A self-taught winemaker, Russell dedicated his adult life to transforming Joyce Winery into a sustainable and thriving business, hoping to one day pass it on to his children. His work in produce and metal fabrication in the Salinas Valley helped support him financially, but his passion for winemaking remained unwavering.

The next chapter for Joyce Winery began with Russell and his father setting up a small production winery in an industrial building in the Salinas Valley, which operated from around 2006 to 2019. Facing space constraints, Russell and his wife Charlotte sought a rural property, vineyard, or winery to purchase and develop into a family estate. After several unsuccessful attempts, Russell found the old Ventana Winery in Soledad, California. Despite its dilapidated appearance, Russell saw potential in the site due to his familiarity with the Arroyo Seco AVA from years of fruit purchases. In 2020, a handshake deal was reached with the former Ventana Winery partners, marking a new chapter for Joyce Winery.

Russell has since revitalized the old winery and developed much of the surrounding barren land into a new organic vineyard. He has collaborated with the original Ventana Vineyard owners to plant new Gamay vines. All long-standing fruit contracts are with neighboring family-owned vineyards located within a 10-mile radius of the winery.

Bernardus Winery, founded by the well-traveled and discerning Bernardus (Ben) Pon, is situated in the picturesque Carmel Valley. Pon could have chosen any location worldwide for his namesake winery, yet he selected Carmel Valley for its ideal west-facing orientation, warm days, cool nights, and breathtaking scenery. He was confident that this unique environment would allow his vineyards to produce wines that could compete with the finest globally. Over 25 years later, Pon achieved this goal with his acclaimed estate Bordeaux blend, Marinus, named after his middle name, as well as a distinguished collection of single-vineyard Pinot Noir, Chardonnay, and Sauvignon Blanc.

Nearly two decades ago, Pon also anticipated the needs of wine enthusiasts by opening the first tasting room in Carmel Valley Village. He transformed the former Bank of America building into a welcoming space for wine tasting and education. Today, the Village hosts over 20 tasting rooms, with the Bernardus Tasting Room offering not only exceptional wines but also a charming outdoor patio, a private room for wine dinners, and a comfortable lounge.

Following Ben Pon’s passing in September 2019, Bernardus Winery continues under the leadership of his business partner, Robert van der Wallen. A fellow Dutchman and advocate for quality, van der Wallen shares Pon’s vision and commitment to maintaining the winery's high standards. He has also founded Bernardus Golf reflecting the same emphasis on innovation and excellence as Pon’s legacy. With a passion for fine art, golf, and wine, van der Wallen is dedicated to advancing the Bernardus legacy for years to come.