Fine wine needs to evolve from a distinct point of view – a self imposed discipline to navigate the siren song of temptation. Otherwise, you may wake up one day to find yourself fabricating a wine to placate a critic or fill a market segment, and discover your craft has devolved into just another recipe for soulless wine.

Having a distinct point of view can also be dangerous. It invites unwelcome criticism from those who make a career out of second guessing the methods or intent of others. Yes, dig deep enough and you can find inconsistencies or incomplete execution in anything, but this is a craftsman’s journey that will only improve with repetition and refinement. The following, gleaned from 35 years of winegrowing, are our rules for great wine from our point of view.