Although Failla (pronounced FAY-LA) has a relatively brief history, it is marked by complexity. The first vintage release, under the name Failla-Jordan, was in 1998. That year, Failla debuted its Alban Vineyard Viognier from Edna Valley and Que Syrah Syrah from Sonoma Coast, while simultaneously planting the initial blocks at their Estate Vineyard in Cazadero. The first Estate releases would not emerge for several more years.

Ehren Jordan, the founder, has a passion for experimenting with his favorite varietals, exploring their diverse expressions across different climates—cool, cooler, and coolest—as well as varying soil types and rootstocks.

In 1998, Failla acquired a parcel adjacent to an earlier purchase and planted it with five acres of rootstock in 2002, later grafting Pinot Noir clones the following year. Ehren's viticultural training in France profoundly influences his farming and winemaking decisions. Today, Failla’s eleven acres of Estate vineyards produce Syrah, Chardonnay, and Pinot Noir that embody the essence of California’s coolest regions.

After honing his skills with Pinot Noir from Keefer Ranch Vineyard in the Russian River Valley in 1999, Ehren sought out unique, cool-climate Pinot Noir sources to fuel his ongoing experimentation and passion.