Gary and Rosella Franscioni founded ROAR Wines with the conviction that Pinot Noir had a bright future in the Santa Lucia Highlands, coupled with the aspiration that their farming expertise would translate into exceptional grapes and wines. In 1996, they planted Rosella’s Vineyard on their home ranch, followed by Garys’ Vineyard in 1997 in partnership with the Pisoni family. The inaugural vintage of ROAR was released in 2001, crafted from these two vineyards. From the outset, the couple’s mission was to create wines they themselves would enjoy drinking, a vision that garnered critical acclaim almost immediately. About a decade later, they expanded their endeavor by planting two additional vineyards: Sierra Mar and Soberanes. Today, Gary and his sons continue to enhance and innovate in both the vineyards and winery, striving to produce the highest quality wines their land can offer.