Mat Gustafson, the former winemaker at Sebastopol-Dutton Estate Winery and current co-winemaker at Moshin Vineyards, crafts small lots of Pinot Noir and other varietals from the Russian River Valley and Sonoma Coast under his personal label. Prior to starting his own label, he had worked for twenty years in the restaurant business and in retail sales. Along with business partner, Paul Sloan, he launched the label in 1999, but by 2001 had assumed full control and began to concentrate on Pinot Noir.

lair Fox Cellars sources from only the most exceptional vineyards in Santa Barbara County, which can compare to the best vineyards of France and Australia. With meticulous canopy and crop management these vineyards create excellent quality grapes that can be bottled under independent vineyard designations such as: Paradise Road Vineyard; Purisima Mountain Vineyard; Thompson Vineyard; Tierra Alta Vineyard and The Fox Family vineyard.

This was homiest and friendliest of the 3 wineries we visited. The view off the hill cannot be beat. It is gorgeous. It was neat to see the vines with fruit hanging off of them. Some of it had been picked and was waiting for pick-up, which happened quite often as the owner whizzed by on his ATV. We could see people in the back taking the grapes he had just delivered and running them through a press.

Come for the Wine. Stay for the View.

Guests are invited to savor award-winning, small-batch wines while enjoying breathtaking canyon views. With a production of only 1,500 cases each year, these wines are exclusively sold through the Sales Room. Reservations are recommended, and required on weekends in October. Walk-in guests will be seated as space allows. For reservation information, guests are encouraged to reach out.

Dogs are welcome on a supervised leash, and children may visit with parental supervision. Limos are not permitted without prior approval, especially during events and on weekends in September and October. Photographers are welcome during business hours.

Photo courtesy of Photographer Randy Caparoso

In contrast to the Old World, Qupé focuses on cool climate expressions of Rhône varietals due to a distinctive geographical feature that sets them apart from most other regions of California, as all vineyards are all located in East-West valleys (vs North-South) which function as open windows to the cool Pacific Ocean. The benefit to the vineyards of being along the coast and running East-West is that the cold, moist air gets pulled in and creates a layer of morning cloud cover over the vines which reduces temperatures and sun exposure on the grapes. This is why cool climate varieties excel in the coastal regions of the Central Coast and allows Qupé to focus on cool climate expressions of Rhone varietals.