Winemaker Aaron Jackson

Hailing from California's beautiful Central Coast, Aaron Jackson's journey into winemaking began with a thought-provoking question: “How can we write a new story for Central Coast wine, and how do we unlock its potential?” With a thirst for answers, Aaron found himself working in coastal Pinot Noir vineyards near his hometown of Cayucos, alongside crafting wines from the celebrated westside of Paso Robles, especially the distinctive Petite Sirah.

While studying wine at Cal Poly in San Luis Obispo, Aaron pooled together his hard-earned pennies from weekend jobs to launch his own label, debuting with the first vintage of Aaron Petite Sirah in 2002. His career blossomed as he collaborated with several acclaimed wineries in Paso Robles and earned a Master’s degree in Oenology from the University of Adelaide in South Australia.

In 2017, Aaron took on the ambitious task of spearheading the creation of the San Luis Obispo Coast AVA (SLO Coast), which proudly gained approval in 2021.

Now, with over 20 years of experience under his belt, Aaron remains committed to pushing boundaries and celebrating his homeland through his wines. Each bottle reflects his authenticity and passion for unearthing the incredible potential of Paso Robles and the stunning San Luis Obispo Coast. For those who love California wines, Aaron Jackson is a winemaker to watch!