Robert Haas was a prominent figure in the American wine industry for over fifty years. Starting in the 1950s as a buyer for his family's New York retailer, M. Lehman, Haas traveled through the cellars of France, building a formidable reputation as a wine taster and forming lasting relationships with top wine producers.

In the mid-1960s, Haas ventured out on his own to import fine estate wines from Burgundy, Bordeaux, the Loire, Alsace, and the Rhône Valley. It was during this time that he met the Perrin family of Château de Beaucastel and persuaded patriarch Jacques Perrin to appoint him as the exclusive American importer for the estate. Through his importing business, Vineyard Brands, Haas collaborated closely with Jacques' sons, Jean-Pierre and François Perrin, helping establish Beaucastel as a leading estate in the international wine community.

As Haas and the Perrins traveled across the United States for two decades to promote their French wines, they became close friends and came to believe that Rhône grape varieties, which thrived in the sunny south of France, would also flourish in California's Mediterranean climate. In 1985, the families began searching for suitable property.

Robert Haas was honored by the Paso Robles Wine Community as the 2007 Wine Industry Person of the Year and received a lifetime achievement award from the Rhone Rangers in 2014 for his contributions to the American Rhône movement. Haas passed away in March 2018, and his remarkable career was celebrated in publications such as Wine Spectator, Wine Enthusiast, The Los Angeles Times, The San Francisco Chronicle, and The New York Times. His son, Jason, who has managed the estate since the mid-2000s, was recognized by his peers as the 2015 Paso Robles Wine Country Wine Industry Person of the Year and the 2017 San Luis Obispo County Wine Industry Person of the Year. In 2022, Jason was named a Food & Wine Drinks Innovator of the Year.

The Perrin family has also garnered numerous international accolades, including the prestigious 2018 Meininger Award for Wine Family of the Year. Additionally, Jean-Pierre and François Perrin were named Men of the Year by Decanter Magazine in 2014.

You will find in the picturesque rolling foothills of the Santa Lucia Mountains near Paso Robles, California, lies a contemporary gem of a winery owned by the Hoffman family. Operated by Dr. Stanley Hoffman and his two sons, David and Michael, this idyllic winery boasts 12-year-old vineyards perched at elevations of 1,400 to 1,800 feet, all dedicated to producing premium estate-bottled wines.

The story of this remarkable winery dates back to 1964 when Dr. Hoffman first planted French varietals like Chardonnay, Pinot Noir, and Cabernet Sauvignon. He discovered that the unique climate, terrain, and chalky, lime-rich soil of his Central Coast ranch closely resembled the renowned viticulture regions of France.

In 1973, Dr. and Mrs. Hoffman made the bold move from Southern California to Paso Robles, setting out to create a winery focused solely on estate-bottled premium wines. That same year, they welcomed the legendary Andre Tchelistcheff, the “dean of California Winemasters,” as a consultant. With Andre’s expert guidance, the Hoffman brothers began crafting wines that soon garnered prestigious accolades, including a gold medal at an international wine competition in London in 1975.

Tchelistcheff praised the Hoffmans, noting, “Love, devotion, and self-sacrifice are rare in this day but essential for making great wines,” and he believed the Hoffman brothers embodied these qualities. He also referred to HMR Vineyards as “a jewel of ecological elements,” predicting that some of the best white and red Burgundies would emerge from this exceptional region.

For those who adore California wines, the Hoffman family's commitment to quality and their stunning vineyard is a true treasure waiting to be explored!

Meet Niels and Bimmer Udsen, the dynamic husband-and-wife duo behind Cas­toro Cellars, a fun and inviting winery that has been making waves in Paso Robles since 1983. Their journey began with a simple dream: to create world-class wines from the beautiful grapes of the Paso Robles appellation.

Niels, a Ventura native, first dipped his toes into the wine business while studying Agribusiness at California Polytechnic University in San Luis Obispo. His passion for winemaking, combined with Bimmer’s unwavering support, led them to establish their very own winery in the heart of this thriving wine region.

But the path to success wasn’t conventional. The Udsens embraced what they fondly call the “backwards approach”: they started by making and selling wine, then acquired their own equipment, and finally built their winery and tasting room. Talk about an adventure!

You can visit Cas­toro’s charming tasting room in Templeton, right off scenic Highway 46 West, while their winemaking facility is located in San Miguel on the East Side of Paso Robles—both opened their doors in 1990. With the mentorship of Tom Myers, Cas­toro Cellars’ talented winemaker, the Udsen family has transformed from crafting a few barrels for friends and family into a thriving business.

Today, Cas­toro boasts over 1,400 acres of estate vineyards, all certified organic and SIP certified. Niels and Bimmer have built a brand that reflects their values, focusing on approachability and environmental consciousness. Niels' father, a Danish immigrant and successful businessman, instilled in him a deep appreciation for agriculture and entrepreneurship, which shaped their winery’s foundation.

Niels discovered his love for the wine industry during a senior marketing project for a local winery at Cal Poly. After marrying Bimmer in 1981, he honed his winemaking skills in the cellar of Estrella River Winery, learning every aspect of the craft for five years under the guidance of Tom Myers.

In 1983, armed with experience and a sense of humor, Niels and Bimmer launched Cas­toro Cellars, named after the Italian word for “beaver” (Niels’ long-time nickname). Their motto, “Dam Fine Wine,” perfectly captures their playful spirit!

Cas­toro Cel­lars isn’t just about great wine; it’s about family values, too. Their welcoming tasting room is family-friendly, even offering alcohol-free Zinfandel grape juice for the little ones. Plus, the Udsens prioritize a work environment that understands the importance of family flexibility for their employees. So, whether you’re a seasoned wine lover or just starting your journey, Cas­toro Cellars promises a delightful experience filled with laughter, warmth, and, of course, exceptional wine!

This place is really different and relaxing. The wines are very reasonable and great quality. Love the historic aspect and the grounds are beautiful to get your picnic on. Great Pinots and Cabs the atmosphere is so cool and off the beaten track. This winery is a little out of the way, but well worth the trip! The tasting room is lovely and the wines are good. There is a really nice lawn/yard outside of the tasting room that you could have a picnic on and there is a covered area with picnic tables for larger groups. The entire place has a very relaxing atmosphere.

History 

The term "Sisquoc" is a native Chumash word meaning quail. The Sisquoc River meanders through Los Padres National Forest, the San Rafael Wilderness area, and Rancho Sisquoc before merging with the Cuyama River, north of Santa Barbara.

James C. Flood arrived in California in 1850 in search of opportunity and sunshine. By 1882, the Flood family was established in California, engaging in farming and ranching. James C. Flood’s grandson, Jim, and his wife, Betty, continued the family tradition when, in 1952, they acquired the historic Rancho Sisquoc, an 1852 Mexican land grant.

During the 1950s, the Floods operated Rancho Sisquoc primarily as a cattle ranch, while also farming beans and grain. Jim and Betty taught their four children—Jimmie, Judy, Johnny, and Elizabeth—how to ride horses and round up cattle. Today, their great-grandchildren (the 6th generation Floods) refine their riding skills with the ranch’s cowboys, as the cattle operation persists.

Inspired by the chaparral watershed and the classic Mediterranean climate, the Floods planted their first vineyards in the late 1960s, among the earliest in Santa Barbara County. With guidance from Napa Valley enologist Andre Tchelistcheff, they matched grape varieties to the climate and soils of Rancho Sisquoc. By 1972, the Floods produced their first wine. Over the years, they have selected additional varieties based on the ranch’s microclimates, resulting in superb vineyards and award-winning estate wines.