Robert Pepi who came up with the cleverest, most tongue-in-cheek name for his new winery after his first venture — Robert Pepi Winery — was sold and the rights to his name with it. Shaw, Taylor and Pepi aren’t alone. When American winemakers start a winery, many proudly name it after themselves. And not just using their last name. Often, they add their first name and sometimes a middle name or initials as well — about as eponymous as a winery brand can become. But these winemakers may not have considered what happens if they are forced to sell their winery because of one of the dreaded Ds of disaster: death, debt, or divorce. Because generally, their name is sold with it. Not only does this mean they no longer use their name commercially; the new owner might employ their birthright in embarrassing ways.