Robert Haas was a prominent figure in the American wine industry for over fifty years. Starting in the 1950s as a buyer for his family's New York retailer, M. Lehman, Haas traveled through the cellars of France, building a formidable reputation as a wine taster and forming lasting relationships with top wine producers.

In the mid-1960s, Haas ventured out on his own to import fine estate wines from Burgundy, Bordeaux, the Loire, Alsace, and the Rhône Valley. It was during this time that he met the Perrin family of Château de Beaucastel and persuaded patriarch Jacques Perrin to appoint him as the exclusive American importer for the estate. Through his importing business, Vineyard Brands, Haas collaborated closely with Jacques' sons, Jean-Pierre and François Perrin, helping establish Beaucastel as a leading estate in the international wine community.

As Haas and the Perrins traveled across the United States for two decades to promote their French wines, they became close friends and came to believe that Rhône grape varieties, which thrived in the sunny south of France, would also flourish in California's Mediterranean climate. In 1985, the families began searching for suitable property.

Robert Haas was honored by the Paso Robles Wine Community as the 2007 Wine Industry Person of the Year and received a lifetime achievement award from the Rhone Rangers in 2014 for his contributions to the American Rhône movement. Haas passed away in March 2018, and his remarkable career was celebrated in publications such as Wine Spectator, Wine Enthusiast, The Los Angeles Times, The San Francisco Chronicle, and The New York Times. His son, Jason, who has managed the estate since the mid-2000s, was recognized by his peers as the 2015 Paso Robles Wine Country Wine Industry Person of the Year and the 2017 San Luis Obispo County Wine Industry Person of the Year. In 2022, Jason was named a Food & Wine Drinks Innovator of the Year.

The Perrin family has also garnered numerous international accolades, including the prestigious 2018 Meininger Award for Wine Family of the Year. Additionally, Jean-Pierre and François Perrin were named Men of the Year by Decanter Magazine in 2014.