In 1970, San Francisco firefighter Cecil De Loach and his wife Christine staked their claim in the wine grape business by purchasing 24 acres of old-vine Zinfandel in the Russian River Valley of Sonoma County. In the early seventies, the De Loaches decided to acquire additional vineyard land. For several years they watched others make notable wine from their grapes before making the decision to produce wine under the De Loach label in 1975.