When Mike and Kara Dunn established Retro Cellars in 2003, their goal was to honor the rich history of both the vineyards and their family's legacy in the Napa Valley wine industry. Mike's family had founded Dunn Vineyards on Howell Mountain in 1978, the same year Kara's family began Pecota Winery in Calistoga. Upon meeting, Mike and Kara discovered that they shared similar experiences growing up in the Napa Valley of the 1970s, a time when the community was comprised of modest farmers.

They chose the name "Retro" to pay tribute to the generational groundwork that had been laid for their venture. This sense of continuity is further reflected in the label artwork, which was created by their then 11-year-old son, Alex. Now 28, Alex is a graduate of the San Francisco Art Institute, a part-time cellars hand at both Dunn Vineyards and Retro Cellars, and a builder of hiking and biking trails in Napa and Sonoma counties.