Broc Cellars is a Berkeley-based winery known for producing refreshing and approachable wines meant for everyday enjoyment. Founded in 2002 by owner and winemaker Chris Brockway, the winery employs native fermentations and uses organically-grown grapes. Broc wines are crafted with the goal of uplifting the spirit without overwhelming the senses.

Chris Brockway’s winemaking journey began with a fascination for California Zinfandel. Drawn from his hometown of Omaha, Nebraska to California by the spicy, brambly fruit style, he discovered that the California wine scene had shifted towards the "bigger is better" trend of the time. Personally, Brockway found this approach excessive, with wines that were high in alcohol and overly robust.

Believing that California wine could offer a different experience, Brockway started with a single barrel in 2002 and has since expanded to over 20 different wine releases each year. Broc Cellars continues to focus on creating fresh, enjoyable California wines. In 2023, the winery's commitment to simple and ethical winemaking expanded with the acquisition of Fox Hill Vineyard.