The Georges de Latour name has become a wine legacy. When André Tchelistcheff joined Beaulieu Vineyard in 1938, he tasted the de Latour family’s private wine—known as "Private Reserve"—from the 1936 vintage. This Cabernet Sauvignon-based wine was so remarkable that Tchelistcheff insisted it be bottled and sold as the winery’s flagship offering. In 1940, Beaulieu Vineyard released the first vintage of Private Reserve, naming it in honor of the winery’s founder. This marked the debut of Georges de Latour Private Reserve Cabernet Sauvignon, a wine destined to become Napa Valley’s first “cult” Cabernet. Over the past 70 years, Georges de Latour Private Reserve Cabernet Sauvignon has set the standard for Napa Valley Cabernet and remains one of the most highly collected American wines.